Bluesky is scrambling to shore up its product after a bruising year. The decentralized social network just unveiled its 2026 roadmap, promising upgrades to its Discover feed, better follow recommendations, and real-time features—but the timing reveals the pressure it's under. The company saw daily active users plummet 40% year-over-year through October 2025, according to Similarweb data reported by Forbes, even as rival Threads now outpaces X in mobile usage.
Bluesky is fighting to stay relevant. The company's head of product, Alex Benzer, just laid out a roadmap that reads less like a victory lap and more like damage control. After scaling to 42 million users since its public launch in early 2024, the AT Protocol-powered network is confronting a harsh reality: growth doesn't mean engagement.
The numbers tell the story. Bluesky saw a 40% year-over-year drop in daily active users as of October 2025, according to market intelligence firm Similarweb, as Forbes reported. Meanwhile, Meta's Threads is eating everyone's lunch—new data shows it's now outpacing X in daily mobile users, though X still leads on desktop web.
Benzer didn't dance around the problem. "The basics need to be solid," he wrote, acknowledging that Bluesky hasn't kept pace with competitors on foundational features. The app still caps videos at three minutes, limits photo uploads to four per post, and lacks drafts entirely. Private accounts remain a distant dream, requiring fundamental changes to the underlying that won't arrive anytime soon, according to the company's .
