Costco just unleashed its most aggressive Cyber Monday tech lineup yet, slashing prices on everything from PlayStation 5 bundles to MacBook Airs. The warehouse giant is leveraging its membership model to offer exclusive deals that undercut Amazon and Best Buy on premium gadgets, with savings reaching hundreds of dollars on flagship devices.
Costco is making a serious play for the Cyber Monday crown with deals that leverage its membership advantage to secure exclusive bundles and pricing that traditional retailers can't match. The $65 annual membership fee is paying dividends this week as the warehouse giant rolls out discounts that would make even the most devoted Amazon shopper take notice.
The gaming category is seeing particularly aggressive moves. Sony's PlayStation 5 Slim is bundled with an extra DualSense wireless controller for just $480, according to WIRED's comprehensive coverage. That pricing becomes even more compelling when you factor in that controllers typically retail for $50-75 separately, effectively making this a below-cost console deal.
Apple devices are getting the Costco treatment too. The new MacBook Air with M4 processor is marked down to $750, a significant $250 cut from Apple's direct pricing. The deal includes 16GB of RAM and 256GB of storage, making it one of the most accessible entry points into Apple's latest silicon. The Mac Mini M4 follows suit at $480, positioning it as the cheapest way to access Apple Intelligence features.
But it's in the premium audio space where Costco's buying power really shows. The Bose QuietComfort Ultra 2 headphones, barely on shelves elsewhere, are already discounted to $399 - a $50 cut on hardware that most retailers are still selling at full MSRP. Sonos Arc Ultra, WIRED's top pick for standalone Dolby Atmos sound bars, drops to $880, matching Amazon's aggressive pricing.
The kitchen appliance segment reveals Costco's bundle strategy in full force. KitchenAid's 6-quart bowl-lift stand mixer comes with four attachments and a pouring shield for $320, representing a $100 discount. The Ninja Slushi gets the exclusive treatment with a 96-ounce version that includes insulated cups with bubble tops, available only through Costco channels.
Home cleaning isn't left out either. The Dyson V15 Detect, praised for its dust-analyzing technology, hits $500 with a full suite of 10 accessories. That pricing beats both Amazon and Best Buy by $50 while including more attachments than standard retail packages.
