Meta just dropped its biggest Black Friday sale yet, slashing prices on the smart glasses that proved wearable tech doesn't have to look like tech at all. The first-generation Ray-Ban Wayfarers are down to $239 - a $60 discount that makes the company's breakout product more accessible than ever.
Black Friday just got a lot more interesting for anyone who's been eyeing smart glasses. Meta is offering its deepest discounts ever on the Ray-Ban collaboration that essentially created the modern smart glasses category.
The original Ray-Ban Meta Wayfarers, which launched the whole smart glasses revolution, are now available for $239 on Amazon - a $60 reduction from their standard $299 price. These aren't just any glasses with cameras bolted on. Meta cracked the code by partnering with Essilor Luxottica to create smart glasses that people actually want to wear, even if they come with what some call "a hefty side helping of AI slop."
For most users who primarily want smart glasses for music streaming, text responses, and quick photo capture, the original Wayfarers deliver everything you need. The newer Gen 2 version costs $80 more and offers better battery life plus improved camera quality, but the fundamentals remain the same.
Meta's Black Friday strategy extends beyond just smart glasses. The company is targeting the entire wearable ecosystem with 20% discounts on prescription lenses for both the newer Ray-Ban Meta Gen 2 and the sport-focused Oakley Meta HSTN models.
But here's where it gets interesting for fitness enthusiasts. The Oakley Meta Vanguard sunglasses feature an autocapture function that only works when paired with compatible Garmin smartwatches. Meta is capitalizing on this integration by selling select Garmin watches directly through Meta.com with substantial discounts: $250 off the Garmin Fenix 8 47mm, $200 off the Garmin Venu X1, and $100 off the Garmin Forerunner 970 that WIRED calls the best running sport watch.
The bundling strategy shows Meta's growing confidence in its wearables ecosystem. Buy any of those Garmin watches with Oakley Meta Vanguard glasses and you'll receive a $50 credit for future Meta device purchases, delivered via email in February 2026.
Meta's VR division isn't being left out of the Black Friday action. The Quest 3S, which WIRED dubbed the "best VR headset for n00bs," is $50 off its normal price. More significantly, Meta is offering 40% off game titles in the Meta store using the code BFCM25. The code is reusable, letting shoppers stack up games for long holiday gaming sessions.
