Rocco just slashed $500 off its stylish smart fridge for Black Friday, bringing the design-forward appliance down to $1,395. The timing couldn't be better for wine enthusiasts seeking that perfect 58-degree pour, though buyers should know the 'smart' features come with notable connectivity problems that have frustrated early adopters.
Black Friday deals don't get much more niche than this. Rocco is offering a $500 discount on its design-forward smart fridge, dropping the price to $1,395 with free shipping - but only for a few more hours.
The timing hits perfectly for anyone tired of serving room-temperature red wine or dealing with over-chilled bottles from regular fridges. WIRED's Martin Cizmar tested the temperature zones with a wireless thermometer and found them dead-on: Gamay at 58 degrees on the lower shelf, Stella Artois at 38 degrees below.
What sets Rocco apart isn't just functionality - it's aesthetics. In a market flooded with dorm-style mini fridges and hotel minibar clones, the Rocco's reeded glass design and color options actually complement modern furniture. The triple-thick glass door and thoughtful interior layout accommodate both cans and 750ml bottles without looking like an afterthought.
But here's where things get complicated. The 'smart fridge' branding promises app-based controls, party mode for rapid cooling, and quiet mode for home theaters. Reality tells a different story. Reddit users have documented widespread connectivity problems across multiple threads, with customers unable to connect their devices despite following setup instructions.
Cizmar spent over an hour trying to connect his iPhone 15 Pro Max and M1 MacBook without success. The company hasn't released an Android app, and older Macs aren't supported. The pattern suggests fundamental software issues rather than isolated incidents.
The disconnect between marketing and execution reflects broader challenges in smart home appliances. Startups often nail the design and basic functionality but struggle with the software complexity needed for seamless connectivity. Samsung and LG have spent years refining their smart appliance platforms - resources smaller companies simply don't have.
For $1,395, buyers get excellent temperature control, standout design, and room for 24 bottles plus cans. The included serving tray and playing cards add thoughtful touches. But anyone buying primarily for smart features should manage expectations accordingly.
