Electronic Arts, the gaming giant behind FIFA and Apex Legends, is reportedly exploring a $50 billion buyout that could take the company private. The discussions come as the gaming industry faces a fundamental shift - players are sticking with established titles rather than buying new games, forcing companies to rethink their growth strategies in an increasingly consolidated market.
The gaming world's latest shakeup centers on Electronic Arts, where executives are reportedly weighing a massive $50 billion buyout that would take one of the industry's biggest publishers private. But this isn't just about EA - it's a red flag for an entire industry grappling with a fundamental shift in how people play and pay for games.
The timing tells the story. After explosive growth through the 2010s and pandemic boom years, gaming companies are hitting a wall. Players aren't buying new titles like they used to; instead, they're doubling down on the games already in their libraries. "We're moving away from an era of breaking new ideas to people settling into the same games, spending money over and over again," analyst Nicholas Lovell from Spilt Milk Studios told Bloomberg's Jason Schreier.
EA's own numbers paint this picture clearly. The company's fiscal 2025 results show 75% of revenue coming from live services - think FIFA Ultimate Team packs and Apex Legends battle passes - rather than fresh game sales. It's a dramatic pivot that reflects broader industry trends, where established franchises like Fortnite and Call of Duty dominate spending while experimental titles struggle to find audiences.
This shift explains why consolidation is accelerating across gaming. When growth comes from maximizing existing player bases rather than expanding into new ones, scale becomes everything. Private equity and strategic buyers see opportunities to streamline operations, cut redundancies, and squeeze more revenue from proven franchises without the pressure of quarterly earnings calls.
For EA specifically, going private could provide breathing room to navigate this transition. Public markets have grown skeptical of gaming valuations as growth rates normalize post-pandemic. Lovell suggests EA executives might view the reported $50 billion price tag as their "peak valuation" - a chance to cash out before the industry enters a phase where profits continue rising but stock prices stagnate or decline.
The broader implications ripple through the entire gaming ecosystem. If EA, with its stable of sports franchises and live service hits, feels pressured to go private, what does that mean for smaller publishers? The industry's most successful companies are increasingly those that can afford massive marketing budgets, extended development cycles, and the infrastructure to support years-long live service operations.
