Google just supercharged its Finance platform with Gemini AI's Deep Search feature, giving traders access to comprehensive market analysis in minutes. The upgrade, rolling out across the US in coming weeks, integrates prediction market data from Kalshi and Polymarket, marking Google's latest push to dominate financial services through AI.
Google is making a serious play for Wall Street's attention. The tech giant announced Thursday that Google Finance is getting a major AI upgrade with Deep Search, powered by its advanced Gemini models, alongside prediction market integration that puts crowd wisdom at traders' fingertips.
The timing couldn't be more strategic. As financial professionals increasingly turn to AI for market analysis, Google is positioning itself as the go-to platform for intelligent financial research. "We can produce a fully cited, comprehensive response in just a few minutes," Robert Dunnette, director of product management for Google Search, told The Verge. The tool even displays its research methodology, letting users follow along with the AI's reasoning process.
What sets Deep Search apart is its depth. Unlike standard AI chatbots that provide quick answers, this feature digs into complex financial questions with the thoroughness of a research analyst. Users simply select the "Deep Search" option when querying the platform - no complex prompts or technical knowledge required.
The rollout strategy reveals Google's confidence in the technology. US users can access Deep Search through an early access program via Google Labs before the full launch in coming weeks. Usage limits will apply, though subscribers to Google AI Pro and AI Ultra get higher allowances - a clear monetization play that signals Google sees serious revenue potential in AI-powered financial tools.
But Google isn't stopping at AI analysis. The platform is adding something Wall Street has been watching closely: prediction market data. Integration with Kalshi and Polymarket means users can now access real-time crowd predictions on everything from GDP growth to election outcomes directly through Google Finance's search interface.
"You can harness the wisdom of the crowds," Dunnette explained, describing how the feature shows current market probabilities and their evolution over time. This isn't just data aggregation - it's Google legitimizing prediction markets as valuable financial intelligence, potentially accelerating mainstream adoption of these platforms.
The move comes as prediction markets gained unprecedented visibility during recent election cycles, with platforms like Polymarket often outperforming traditional polling. By integrating this data into Google Finance, the company is betting that traders want alternative data sources beyond traditional financial metrics.
