Google just dropped Pomelli, an AI-powered marketing tool that's about to shake up how small businesses create content. The new experiment from Google Labs and DeepMind promises to solve the biggest headache for SMBs - generating professional, on-brand social media campaigns without breaking the bank or hiring a design team.
Google is making its biggest play yet for small business marketing dollars. The tech giant's latest AI experiment, Pomelli, launched today as a direct challenge to design platforms that have long dominated the SMB marketing space.
The timing couldn't be more strategic. According to recent industry data, 73% of small businesses report struggling with consistent brand messaging across digital channels, while marketing automation spending is projected to hit $25.1 billion by 2030.
"Creating impactful, on-brand content can often require significant investment in time, budget, and design expertise," Google Labs Senior Product Manager Daniel Adonai wrote in today's announcement. "For small to medium-sized businesses, this can be a major obstacle."
Pomelli's three-step process reads like a direct response to pain points that have made companies like Canva worth $40 billion. First, businesses simply enter their website URL. The AI then analyzes everything from color schemes to tone of voice, creating what Google calls a "Business DNA" profile. This isn't just logo detection - the system extracts fonts, imagery styles, and brand personality traits automatically.
The second step generates campaign ideas tailored to each business. Instead of staring at blank templates, users get AI-suggested marketing concepts based on their industry and brand profile. Custom prompts are also supported for businesses with specific campaign visions.
Finally, Pomelli produces ready-to-use marketing assets optimized for social media, websites, and advertising channels. Users can edit text and images directly within the tool before downloading finished materials.
