Meta just made its latest bet on AI wearables official, acquiring startup Limitless in a surprise Friday announcement. The deal brings Meta a small AI-powered pendant that records conversations and generates summaries, marking another strategic move in the company's push beyond smartphones into ambient computing devices that could reshape how we interact with AI daily.
Meta just pulled off another strategic acquisition in the AI hardware space, quietly scooping up Limitless, the startup behind a seemingly simple but powerful AI pendant. The deal, announced Friday by Limitless CEO Dan Siroker, adds another piece to Meta's expanding wearables puzzle as the company races to own the next computing platform beyond smartphones.
Limitless makes what might be the most unobtrusive AI device yet - a small pendant that continuously records conversations and uses AI to generate summaries, transcripts, and actionable insights. Think of it as having a personal assistant that never forgets a meeting or loses track of important details from casual conversations. The device has gained traction among professionals who want to capture ideas and decisions without the friction of note-taking apps or voice memos.
"Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables," Siroker explained in his announcement post. "We share this vision and we'll be joining Meta to help bring our shared vision to life." The timing isn't coincidental - Meta has been telegraphing its ambient AI strategy for months, and Limitless fits perfectly into that roadmap.
This acquisition comes as Meta doubles down on wearable AI after finding success with its Ray-Ban smart glasses partnership. Those glasses, which can take photos, answer questions, and provide real-time information, have proven there's genuine demand for AI that seamlessly integrates into daily life. But a pendant represents a different approach entirely - one that's always listening, always learning, without the visual bulk of glasses or the social friction of obviously recording devices.
The deal also positions Meta to compete more directly with startups like Humane and Rabbit, both of which have struggled to gain mainstream adoption with their AI pin and pocket device respectively. Limitless has already solved some of the core challenges these companies faced - battery life, form factor, and actual utility that people want to pay for. By acquiring rather than building from scratch, Meta gets a head start in a product category that could define the next decade of personal computing.
