Meta just threw down the AI video gauntlet. The company launched Vibes today, a TikTok-style feed where users can create, remix, and share AI-generated videos directly in the Meta AI app. This isn't just another feature - it's Meta's boldest attempt yet to merge artificial intelligence with social content creation, potentially reshaping how we think about user-generated content.
Meta just redefined the content creation game. The company's new Vibes platform, launching today as part of an updated Meta AI app, introduces something we haven't seen before: a social feed built entirely around AI-generated videos that users can create, remix, and share with TikTok-like simplicity.
The timing couldn't be more strategic. As TikTok faces ongoing regulatory pressure and creators increasingly seek new platforms, Meta is betting that AI-powered content creation will be the next frontier. According to the official announcement, Vibes transforms the Meta AI app from a simple chatbot interface into a full-fledged creative platform.
What makes Vibes different from existing AI video tools is its social layer. Users don't just generate content in isolation - they browse a personalized feed of AI-created videos from other users and communities, similar to scrolling through TikTok's For You page. But here's where it gets interesting: see something you like? You can instantly remix it, layering in new music, adjusting visual styles, or adding your own elements.
Meta's approach reflects lessons learned from its previous social media battles. Instead of trying to directly clone TikTok's human-created content model, the company is creating an entirely new category around AI generation. Users can start from scratch with text prompts, work with existing photos and videos, or build on content they discover in the feed.
The integration strategy shows Meta's ecosystem thinking at work. Videos created in Vibes can be shared directly to the platform's own feed, sent via DM, or cross-posted to Instagram and Facebook Stories and Reels. If users see a Meta AI video while browsing Instagram, they can tap through to remix it in the Meta AI app - creating a content pipeline that flows across Meta's entire platform family.
This connects to Meta's broader AI hardware strategy too. The Meta AI app remains the control hub for Ray-Ban smart glasses, meaning users can potentially capture real-world moments with their glasses, then transform them into AI-enhanced videos through Vibes. It's a seamless integration that competitors like or would struggle to match.
