Oura just made its biggest product push yet, launching the Ring 4 Ceramic collection alongside a portable charging case and direct blood test integration. The ceramic rings start at $499, while the new Health Panels feature lets users order comprehensive blood work for $99 through Quest Diagnostics labs nationwide. It's a clear signal that Oura wants to own more of the health tracking ecosystem beyond just wearables.
Oura is betting big that health tracking goes beyond the ring itself. The Finnish company just dropped its most ambitious product lineup yet - a ceramic Ring 4 collection, portable charging case, and integrated blood testing that could reshape how we think about personal health monitoring.
The Ring 4 Ceramic represents Oura's first departure from metallic finishes, crafted from zirconia ceramic that the company claims offers superior durability and comfort. Unlike painted or coated alternatives, the colors come from natural minerals embedded in the ceramic itself, promising fade-resistant style that stays vibrant over time.
"This is really a product that's not just a tech product," Oura VP of Consumer Software Product Jason Russell told TechCrunch. "It's something that you wear on your body visibly. We think a lot about how do we give people new ways to express themselves?"
The ceramic rings come in four colors - Tide, Cloud, Petal, and Midnight - priced at $499 with the standard $5.99 monthly or $69.99 annual membership. Each ring includes a polishing pad to handle scuffs from softer metals found in cookware or gym equipment. Oura recommends wearing them on your non-dominant hand to minimize impact damage.
But the real story isn't just about aesthetics. Oura's new charging case addresses a persistent user complaint about battery life anxiety during travel. The $99 accessory stores five full ring charges and works with USB-C, with both case and ring fully charging in 90 minutes. It'll hit shelves later this year.
The bigger play is Health Panels, Oura's direct integration with Quest Diagnostics that lets users order comprehensive blood work through the app for $99. Members can book appointments at over 2,000 labs nationwide, skip traditional waiting rooms, and receive results directly in their Oura app.
"You will be able to walk in and get that blood work done, rather than waiting an hour, as you might otherwise," Russell explained. The feature tracks 50 biomarkers alongside existing sleep, readiness, and activity data, with Oura's AI advisor interpreting results and suggesting actionable improvements.
