Pebblebee is betting big on personal safety with its latest tracker refresh. The company's new Clip 5 and Card 5 devices launched today with enhanced panic alarm features, longer battery life, and compatibility with both Apple Find My and Google Find Hub networks - targeting a growing market where consumers want more than just item tracking.
The tracker wars just got a safety upgrade. Pebblebee dropped its latest generation of tracking devices today, and they're clearly aimed at users who want more than just finding lost keys. The Clip 5 and Card 5 represent a shift toward personal safety features that could shake up how we think about tracking devices.
Both trackers hit shelves today at $34.99 each, putting them squarely in competition with Apple AirTags while offering something Apple doesn't: panic alarm functionality. During setup, users pick between Apple's Find My network or Google Find Hub - but you can't switch between them later, so choose wisely.
The Clip 5's most notable upgrade isn't about tracking at all. Pebblebee boosted the buzzer volume and LED brightness specifically for emergency situations. A quick button press triggers both the alarm and sends your location to an emergency contact through the free Alert feature. For users wanting broader emergency coverage, the company's Alert Live subscription shares real-time location with multiple contacts.
"We've been preparing for this shift since Q2," a Pebblebee spokesperson indicated regarding the safety focus. The admission reveals how the company's been quietly positioning itself as more than just another AirTag alternative.
The hardware improvements extend beyond safety features. The Clip 5 maintains its 12-month battery life despite the enhanced LEDs and louder alarm, charging via standard USB-C. But Pebblebee's real play might be the new Evercolor program - limited edition colors that rotate every 12 weeks, starting with emerald storm and amethyst purple alongside the standard graphite option.
The Card 5 tells a different competitive story. At 1.8mm thick, it's now the second-thinnest wallet tracker available, beaten only by the Ugreen Finder Slim at 1.7mm according to The Verge's tracker roundup. But where Ugreen offers 12 months of battery life, Pebblebee stretches to 18 months while adding wireless charging compatibility.
