Pinterest is cutting nearly 15% of its workforce as the visual discovery platform goes all-in on artificial intelligence. The company disclosed the move in a securities filing Tuesday, saying it's reallocating resources to AI-focused teams and roles while reshaping its sales and marketing strategy. The cuts, expected to finish by late September, come as Pinterest tries to transform its platform into an AI-powered shopping assistant for its 600 million users while competing with Meta, TikTok, and other social platforms rushing to dominate AI-driven commerce.
Pinterest just became the latest tech company to slash jobs in the name of artificial intelligence. The visual discovery platform revealed Tuesday it's cutting nearly 15% of its workforce - potentially 675 people based on its April 2025 headcount of more than 4,500 employees - as it pivots hard toward AI-focused teams and capabilities.
The company disclosed the restructuring in a securities filing that sent shares tumbling 3% in premarket trading. Pinterest says it's "reallocating resources" to roles and teams focused on artificial intelligence while also reshaping its sales and marketing strategy. The cuts will wrap up by the end of the third quarter in late September, with the company expecting to record pre-tax restructuring charges between $35 million and $45 million.
It's a sharp turn for a platform that's been racing to reinvent itself as an AI-powered shopping destination. Pinterest has been injecting machine learning throughout its product to serve more personalized content and relevant product recommendations to users. Last October, the company launched Pinterest Assistant, a shopping tool designed to help its 600 million users discover and buy products more seamlessly.
