Scribe just cracked the code on enterprise AI's biggest question: where should companies actually automate first? The workflow documentation startup raised $75 million at a $1.3 billion valuation to roll out Scribe Optimize, a platform that maps enterprise workflows to reveal where AI and automation will deliver real returns instead of becoming expensive experiments.
Scribe just solved enterprise AI's $100 billion question. After watching companies throw money at automation without knowing where it'll work, the workflow documentation startup raised $75 million at a $1.3 billion post-money valuation to launch Scribe Optimize - a platform that actually shows enterprises where AI will pay off.
The all-equity Series C was led by StepStone Group, with backing from Amplify Partners, Redpoint Ventures, Tiger Global, Morado Ventures, and New York Life Ventures. What's telling? Scribe barely touched its previous $25 million Series B from early 2024, according to co-founder and CEO Jennifer Smith in an exclusive interview with TechCrunch.
"Most companies are racing to adopt AI, but they can't answer the fundamental question: What should we automate first?" Smith told the publication. The problem isn't technology - it's visibility. Enterprises typically rely on interviews, workshops, or expensive consultants to map their processes, approaches that take months and miss how work actually happens day-to-day.
Scribe has been quietly documenting this reality since 2019, before the GenAI boom created today's automation frenzy. The company's flagship Scribe Capture automatically generates step-by-step workflow guides using browser extensions and desktop apps, complete with screenshots and instructions. When someone completes a process, Capture documents it in real-time.
The results speak for themselves. Customers report saving 35 to 42 hours per person monthly and making new hires 40% faster using Scribe Capture. The platform has documented over 10 million workflows across 40,000 software applications, with 5 million users spanning 94% of Fortune 500 companies. Teams at New York Life, T-Mobile, LinkedIn, HubSpot, and Northern Trust rely on the platform.
"Without really knowing how work is done, it's really hard to know where to improve it, where to automate it, where agents can help," Smith explained to . "Scribe Optimize mines across workflows for what people are doing at work, then shows you in a single pane of glass the actual workflows being done - how often, how long they take."












