Tesla is finally working on Apple CarPlay integration for its electric vehicles, marking a dramatic reversal of the company's long-standing resistance to phone mirroring. The move comes as the EV maker seeks to attract customers who've written off Tesla due to its infotainment limitations, with Bloomberg reporting the feature is in development but could still be cancelled.
Tesla just blinked first in the smartphone integration war. After years of thumbing its nose at customer demands for CarPlay, the electric vehicle pioneer is quietly developing Apple CarPlay support for its infotainment system, according to sources familiar with the matter who spoke to Bloomberg.
The about-face couldn't come at a more critical time. While rivals like General Motors have actually started pulling back from CarPlay integration, Tesla finds itself swimming against the current of consumer preference. The company's stubborn refusal to support phone mirroring has become a deal-breaker for many potential buyers who've grown accustomed to seamlessly accessing their iPhone apps through their car's touchscreen.
"We've been asking for this since day one," says longtime Tesla owner Sarah Martinez, who's part of a vocal community of users who've been petitioning the company for CarPlay support on forums and social media. "Tesla's native apps are just not up to par with what I can get through my phone."
The numbers back up that frustration. A McKinsey survey from a couple years back found that half of drivers wouldn't even consider buying a vehicle that lacks CarPlay or Android Auto support. That's a massive chunk of the car-buying population that Tesla has essentially written off with its proprietary approach.
