Amazon is dropping serious discounts on its entire Kindle lineup during Prime Big Deal Days, with the new Colorsoft at $200 (down from $250) and the Kindle Scribe slashed by $100 to $300. This marks the most significant price cuts across the e-reader lineup since these latest models launched.
Amazon is pulling out all the stops for Prime Big Deal Days, delivering the kind of Kindle discounts that make even budget-conscious readers splurge on premium models. The star of the sale is the Kindle Colorsoft, now priced at $200 instead of its usual $250 - finally making the color e-reader feel like a reasonable upgrade rather than an expensive novelty. For an extra $10, the Signature edition throws in wireless charging and an auto-adjusting front light, features that used to command much higher premiums.
But the real showstopper is the Kindle Scribe at $300, down from $400. WIRED's review called it a game-changer for anyone who needs both reading and note-taking capabilities in one device. The second-generation model combines Amazon's best e-reader with a surprisingly smooth stylus experience, backed by a three-month battery life that actually makes it practical for daily use.
The discounts cascade through Amazon's entire lineup. The Kindle Paperwhite - WIRED's all-around favorite - drops to $125 for the standard model and $150 for the Signature edition with wireless charging and ad-free experience. Even the basic Kindle gets a meaningful cut to $85, making it an impulse buy for anyone curious about e-reading.
These aren't token Prime Day markdowns. The Colorsoft discount represents the first time Amazon has meaningfully reduced the price on its breakthrough color e-reader since launching it earlier this year. Industry analysts note that color E Ink displays typically carry significant manufacturing premiums, making the $50 reduction notable for Amazon's margins.
Amazon clearly wants to dominate the holiday gifting season before competitors like Kobo and Remarkable gain ground. The company updated nearly its entire Kindle lineup in 2024, introducing faster processors, USB-C charging across all models, and the long-awaited color display technology. But premium pricing initially kept some models out of reach for mainstream buyers.
