CNBC's Jim Cramer is waving the green flag on Amazon stock, calling it a buy as the e-commerce giant's shares have struggled through 2025. With the stock down significantly this year, Cramer sees a rare window to grab shares while the price tag looks attractive. The call signals confidence that whatever pressured Amazon's stock earlier this year may be overblown, and investors better move before the market recognizes the discount.
It's a familiar playbook from Jim Cramer: when a mega-cap tech stock gets walloped, it often creates the best entry point for patient investors. And right now, Amazon is flashing that signal.
According to Cramer's commentary on CNBC, the retail investing pundit sees the current price as a genuine bargain. "Investors better act fast while Amazon stock is still on the sale rack," Cramer told viewers, emphasizing the time-sensitive nature of the opportunity.
The call reflects a broader pattern in how mega-cap tech stocks cycle through investor sentiment. After riding high for much of the AI boom, Amazon has faced headwinds in 2025 that sent shares lower despite the company's continued dominance in cloud computing and e-commerce. Cloud Services, which powers much of AWS infrastructure supporting generative AI applications globally, remained a bright spot operationally even as the stock struggled.
Cramer's thesis hinges on valuation normalization. After a strong run-up in previous years, Amazon's pullback has reset expectations and compressed multiples to levels that haven't been seen in years. For investors who've been waiting on the sidelines during the rally, 2025's weakness creates a more palatable entry point for long-term positions in one of the world's most essential tech and retail companies.
The timing of Cramer's call matters too. With the calendar flipping toward year-end, portfolio managers and individual investors often reassess positions and look for opportunities to deploy capital. A veteran call from one of Wall Street's most recognized commentary voices carries weight with retail traders who track his recommendations closely. The message is simple: this is when to buy, not sell.
What makes this particularly noteworthy is that Amazon hasn't fundamentally changed as a business. The company still operates the cloud infrastructure that billions rely on daily. Its advertising business continues accelerating. Retail margins remain under pressure, but the overall machine is functioning exactly as it has for years. So when the stock price falls without corresponding business deterioration, Cramer sees mismatch - and mismatch is where opportunity lives.
