Crypto.com founder Kris Marszalek just rewrote the domain name playbook with the most expensive internet address ever sold. The $70 million all-cryptocurrency purchase of AI.com, revealed just days before Super Bowl Sunday, obliterates the previous record by over $20 million and signals an audacious bet that premium domains still matter in an age of search and social media. The timing isn't coincidental – Marszalek plans to launch the site during Sunday's game with a personal AI agent platform, combining crypto's trademark spending excess with AI's hottest moment.
Crypto.com founder Kris Marszalek just made the boldest bet in domain name history, dropping $70 million on AI.com in an all-cryptocurrency transaction that redefines what companies will pay for digital real estate. The deal, first reported by the Financial Times, shatters every previous record and arrives with perfect timing – Marszalek plans to unveil the site during Sunday's Super Bowl with a personal AI agent platform.
The crypto executive paid an unknown seller entirely in digital currency, with domain broker Larry Fischer facilitating what he's calling a once-in-a-generation transaction. "With assets like AI.com, there are no substitutes," Fischer told the FT. "When one becomes available, the opportunity may never present itself again."
Marszalek's vision for the domain centers on accessibility. The platform launching Sunday will offer consumers a personal AI agent capable of handling messaging, controlling apps, and executing stock trades. "If you take a long-term view – 10 to 20 years – [AI] is going to be one of the greatest technological waves of our lifetime," he explained to the Financial Times.
The $70 million price tag demolishes the previous record holder, CarInsurance.com, which sold for $49.7 million back in 2010. That deal stood unchallenged for 16 years until Marszalek's move. Other blockbuster domain sales include VacationRentals.com at $35 million in 2007, Voice.com for $30 million in 2019, and PrivateJet.com, also at $30 million. Even 360.com commanded $17 million.
