A new AI startup is promising to solve one of marketing's biggest headaches: the endless wait for website updates. Flint just emerged from stealth with $5 million in seed funding led by Accel, tackling the growing problem of static websites in an AI-first world where companies need fresh content immediately to stay competitive.
Flint co-founder Michelle Lim discovered the problem firsthand while running growth marketing at developer tool startup Warp. She watched potential customers ask ChatGPT detailed questions about Warp's features and competitive positioning, but the answers they needed simply weren't on the company's website. The fix required coordinating design agencies, multiple departments, and weeks of development time for each new page.
"Marketers just can't wait one month for design and development teams to build the page," Lim told TechCrunch. "With AI engines, you need to be producing content a lot faster than before to capture your consumer demand."
That frustration led Lim to co-found Flint in March alongside Max Levenson, an engineer who previously led simulation teams at autonomous vehicle startup Nuro. On Tuesday, the company emerged from stealth mode with $5 million in seed funding led by Accel, with participation from Sheryl Sandberg's Sandberg Bernthal Venture Partners and existing backer Neo.
Flint's platform promises to create websites that continuously optimize themselves, run their own A/B tests, and dynamically learn from visitor behavior and market trends. The vision extends to generating personalized pages for each visitor, similar to how Amazon customizes product recommendations. But the startup's current capabilities are more grounded - for now, users still need to specify what they want built.
Once parameters are set, Flint can automatically generate a webpage's design and layout, interactive elements like tables and buttons, plus form tracking and ad optimization. Lim claims the platform can deliver all of this "in about a day," though she didn't elaborate on the technical details behind that timeline.
"At this point, customers provide their own copy," Lim explained, noting that AI content writing functionality is roughly a year away. The startup emphasizes it doesn't "vibe code" anything - instead, its technology analyzes existing websites to build and deploy fully coded pages that match the established design language.
