Frontier, the carbon removal initiative backed by Google, Stripe, and Shopify, just made waves with its largest ocean-focused investment yet. The company announced a $31.2 million deal to purchase 115,208 metric tons of carbon removal credits from Planetary Technologies, marking the first time Frontier has bet big on ocean alkalinity enhancement as a carbon removal solution.
Frontier just rewrote the playbook for industrial-scale carbon removal. The carbon clearinghouse announced today it's purchasing 115,208 metric tons of carbon removal credits from Planetary Technologies in a deal worth $31.2 million, marking a dramatic shift from its traditional focus on direct air capture technologies. Planetary uses the same magnesium hydroxide found in over-the-counter antacids to boost ocean alkalinity, effectively turning the world's seas into massive carbon sponges. The deal prices each metric ton of carbon removal at $270, though Planetary claims it has a roadmap to slash costs below $100 per metric ton as operations scale. The ocean alkalinity approach addresses a dual crisis facing marine ecosystems. While the world's oceans have absorbed carbon dioxide for decades to slow global warming, this process has made seawater increasingly acidic, threatening coral reefs and shellfish that depend on alkaline conditions to build their calcium-based shells and skeletons. Ocean pH has dropped from 8.2 to 8.1 since the industrial revolution began, representing a 30% increase in acidity due to the logarithmic nature of the pH scale. Planetary's solution tackles both problems simultaneously by injecting magnesium hydroxide at wastewater treatment facilities and power plants that already discharge water into the ocean. This strategic placement minimizes coastal disruption while keeping operational costs manageable. The startup currently operates two facilities, one in Nova Scotia and another in Virginia, positioning it to serve both Canadian and U.S. markets. The timing couldn't be more critical for the carbon removal industry. According to climate scientists, removing atmospheric CO2 will be essential to meeting global temperature targets, even as emissions reductions accelerate. Frontier's previous deals have largely focused on direct air capture, , and , making this ocean-focused approach a notable diversification of its portfolio. The potential scale is staggering. At full deployment, ocean alkalinity enhancement could remove over 1 billion metric tons of carbon dioxide annually, dwarfing current direct air capture capabilities. This positions ocean-based solutions as a critical component of the multi-trillion-dollar carbon removal market that's expected to emerge over the next decade. For , the deal provides crucial validation and capital to scale operations. The geoengineering startup has been working to prove that ocean alkalinization can be both environmentally safe and economically viable at industrial scale. The $31.2 million commitment gives the resources to expand beyond its current two-facility footprint and accelerate the path to cost-competitive carbon removal.
