Google is bringing Gemini directly into Google Trends, overhauling the Explore page with AI-powered trend discovery. The redesigned tool now automatically identifies related searches and offers smart comparison insights, making it easier for journalists, researchers, and creators to understand what's actually happening in search. The feature rolls out on desktop starting today with gradual availability coming next.
Google is making a strategic move to put Gemini directly in the hands of journalists, researchers, and content creators. The company's redesigned Trends Explore page now uses AI to do the heavy lifting of trend analysis - automatically surfacing related searches and comparison data that would normally take manual digging to find.
Here's what changed. When you search for something trending on the new Explore page, a smart side panel powered by Gemini instantly populates up to eight related search terms on the graph. If you're researching dog breed trends, for example, it'll automatically pull in comparisons for golden retrievers, beagles, and other related queries. But it goes deeper than that - the panel also suggests tangential searches like 'hypoallergenic dog breeds' or 'large dog breeds,' giving researchers a richer picture of what's actually driving interest.
The interface got a visual overhaul too. Each search term now gets dedicated icons and colors, making it way easier to track individual lines on the graph rather than squinting at overlapping data. Google also doubled the number of 'rising queries' it surfaces in each timeline window - those spike indicators that show you why a search term jumped in popularity. For trend researchers, that's the difference between knowing something trended and actually understanding the why behind it.
Nir Kalush, who announced the feature on Google's blog, emphasized the time-saving angle. 'When you're exploring a subject on Trends, you often want to compare data for related searches to make sure you understand the full picture. But figuring out what these related searches are can take time.' That's the exact friction point Gemini removes here. Instead of manually brainstorming related terms or running multiple searches, the AI just knows what matters.
Users also get suggested Gemini prompts built into the page now - pre-written questions designed to help you dig deeper into whatever trend you're looking at. It's a small touch but a revealing one. is essentially scaffolding the conversation between user and AI, nudging people toward asking smarter questions about the data in front of them.
