Google just supercharged its Finance platform with AI features that could reshape how millions research investments. The company's rolling out Deep Search capabilities powered by advanced Gemini models, prediction markets integration from Kalshi and Polymarket, and live earnings tracking - positioning itself to compete directly with Bloomberg Terminal and other professional finance tools.
Google is making a bold play for the professional finance market. The company's latest Google Finance overhaul introduces AI-powered research capabilities that mirror tools typically reserved for Wall Street analysts and institutional investors.
The centerpiece is Deep Search, which leverages Google's advanced Gemini models to tackle complex financial queries that would normally require hours of manual research. When users ask detailed questions about market conditions, economic correlations, or investment strategies, the system fires off hundreds of simultaneous searches and synthesizes findings into comprehensive, cited responses within minutes.
"From there, our advanced Gemini models will get to work, issuing up to hundreds of simultaneous searches and reasoning across disparate pieces of information," Google's Director of Product Management Robert Dunnette explained in the company's announcement. The feature shows users the research plan in real-time, creating transparency around how conclusions are reached.
This positions Google Finance as a serious competitor to established players like Bloomberg Terminal, which charges thousands of dollars annually for similar research capabilities. The timing couldn't be better - retail investors increasingly demand institutional-grade tools, and Google's free platform could democratize financial research that was previously behind expensive paywalls.
The prediction markets integration adds another layer of sophistication. By incorporating data from Kalshi and Polymarket, Google Finance now surfaces crowd-sourced probabilities on everything from Fed rate decisions to GDP growth forecasts. Users can ask questions like "What will GDP growth be for 2025?" and see real-time market sentiment alongside historical probability changes.
This move validates the growing influence of prediction markets in mainstream finance. Traditional analysts have long dismissed these platforms, but their accuracy in recent elections and economic events has forced Wall Street to take notice. Google's integration legitimizes prediction markets as a data source worth tracking alongside traditional indicators.
