Google just announced two AI-powered agents that could reshape how marketers work with its advertising platform. Ads Advisor and Analytics Advisor, both built on the latest Gemini models, are rolling out to all English-language accounts in early December. These aren't just chatbots - they're agentic tools that can actually make changes to campaigns and diagnose performance issues in real-time.
Google is making its biggest play yet in agentic AI for advertisers. The company announced today that Ads Advisor and Analytics Advisor - two conversational AI agents powered by Gemini models - will launch globally in early December for all English-language accounts.
The timing isn't coincidental. With holiday shopping season approaching, Google is betting that marketers desperately need AI that doesn't just suggest optimizations but can actually implement them. "The digital ad world is more complex than ever, and the pressure to deliver results is immense," wrote Dan Taylor, VP of Global Ads at Google, in today's announcement.
What makes these tools different from typical AI assistants is their ability to take action. Ads Advisor can automatically add sitelink extensions, generate new keywords based on website context, and even fix policy violations by editing ad URLs - all with user approval. When a marketer asks "How can I optimize my campaign for an upcoming seasonal event?", the tool doesn't just provide recommendations. It can implement the changes directly in the account.
"Ads Advisor serves as our primary guide, offering specific insights and acting as a trusted consultant. It helps us identify and address large-scale issues effectively," according to a D2C Growth Lead at Tulua Foods who tested the platform during its beta phase.
The real power comes from personalization. Both tools live directly within Google Ads and Google Analytics, learning from past interactions to become more tailored over time. This means the AI doesn't just understand general marketing principles - it understands your specific business context, campaign history, and performance patterns.
Analytics Advisor tackles one of the biggest pain points for marketers: understanding why performance changed. Instead of manually digging through reports, users can ask direct questions like "Why did my active users spike on September 25th?" The tool performs key driver analysis, identifying root causes and prioritizing the most relevant factors for business outcomes.
"The main advantage of Analytics Advisor is the speed with which it allows reviewing data and confirming known observations," said a Senior SEM Expert at DevaGroup. "This is a huge time saver in routine GA4 work and would otherwise take many hours manually."
