Meta is reportedly planning to slash its metaverse budget by up to 30% amid continued losses and lackluster adoption of platforms like Horizon Worlds. The potential cuts, which would include layoffs, signal a major retreat from Mark Zuckerberg's $70+ billion virtual reality bet that has bled money since 2021.
Meta is preparing to dramatically scale back its ambitious metaverse push, with company executives reportedly considering budget cuts of up to 30% for virtual reality projects that have burned through tens of billions without delivering meaningful returns.
The proposed reductions would affect Meta's Reality Labs division and include significant layoffs, according to Bloomberg sources familiar with the matter. The move represents a stark acknowledgment that Mark Zuckerberg's grand vision of virtual worlds has failed to capture mainstream interest after years of heavy investment.
Meta's Horizon Worlds, the company's flagship social VR platform, has struggled with low user engagement and minimal adoption despite aggressive marketing campaigns. The platform's user base remains a fraction of what Meta projected when it staked its corporate identity on the metaverse concept in 2021.
Wall Street responded positively to news of potential cuts, with Meta's shares climbing in after-hours trading. Investors have long pressured the company to reduce what they view as wasteful spending on unproven virtual reality technologies while competitors like OpenAI and Google captured attention with generative AI breakthroughs.
The Reality Labs division has hemorrhaged cash since Meta's corporate rebrand, posting quarterly losses exceeding $4 billion as recently as 2023. These losses have persisted despite the launch of multiple VR headset generations and billions spent on content development and platform incentives.
Meta's pivot away from pure metaverse focus comes as the company finds more success with its Ray-Ban smart glasses partnership and AI initiatives. The smart glasses have gained traction among consumers, while Meta's large language model efforts compete directly with OpenAI's ChatGPT for enterprise attention.
The timing of potential cuts aligns with broader industry skepticism about VR adoption timelines. Apple's Vision Pro faced lukewarm reception despite premium positioning, while other major tech companies have quietly scaled back their own metaverse investments in favor of AI development.
