Samsung just scored a major cultural coup by adding 15 masterpieces from London's prestigious Tate collection to its Art Store platform. The partnership brings works by Salvador Dalí, Henri Matisse, Mark Rothko, and Roy Lichtenstein directly to living rooms through Samsung's Frame TV series, marking pop art's debut on the digital platform.
Samsung is turning living rooms into art galleries with today's announcement of 15 new masterpieces from Tate joining its Art Store platform. The South Korean tech giant's latest cultural partnership brings some of the world's most recognizable artworks directly to Frame TVs, including Salvador Dalí's surrealist classic 'Metamorphosis of Narcissus' and Henri Matisse's vibrant 'The Snail.'
This marks a significant expansion for Samsung's art ecosystem, which already includes partnerships with heavyweight institutions like the Museum of Modern Art (MoMA), the Art Institute of Chicago, and Spain's Thyssen-Bornemisza National Museum. But the Tate collection introduces something new - pop art makes its Art Store debut with Roy Lichtenstein's iconic 'Whaam!' leading the charge.
'Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,' Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics, told the company's newsroom. 'By expanding our offerings to pieces from Tate, we're taking another step in supporting the irreplaceable experience of seeing art in person.'
The timing couldn't be better for Samsung's premium TV strategy. The company's Frame Pro, launched this year as its most advanced art display, features upgraded Neo QLED technology that delivers brighter colors and deeper contrasts - crucial for reproducing the subtle gradations in works like Mark Rothko's color field paintings. The TV's Anti-Reflection Matte Display eliminates the glare that typically ruins digital art viewing, while customizable bezels let users match their décor.
Beyond the technical specs, this partnership signals Samsung's broader play to differentiate its TVs in an increasingly crowded market. While competitors focus on gaming features and streaming capabilities, Samsung is betting that art lovers represent an underserved premium segment willing to pay extra for cultural cache.
The Tate collection showcases both modern masters and contemporary voices. Alongside household names like Jackson Pollock's 'Yellow Islands,' the lineup includes works by British painter Howard Hodgkin and contemporary artists Peter Doig and Beatriz Milhazes. Doig's dreamlike landscapes 'Echo Lake' and 'Ski Jacket' represent the kind of cutting-edge contemporary work that traditional art reproductions rarely capture effectively.
