Samsung just laid out its audacious plan to eliminate household chores entirely. The Korean giant is tripling its AI appliance models from 300 to 1,030 by March 2025, powered by three core technologies that promise to make your home think and act for you. According to EVP Jeong Seung Moon, the company's "zero housework" vision isn't just marketing fluff - it's a technical roadmap.
Samsung just dropped a bombshell that could reshape how we think about household chores. In a rare deep-dive interview, Jeong Seung Moon, Executive Vice President and Head of R&D at Samsung's Digital Appliances Business, revealed the company's aggressive push to triple its AI appliance lineup - and the technical strategy behind what he calls "zero housework."
The numbers tell the story of Samsung's commitment. From roughly 300 AI appliance models in 2024, the company is scaling to around 1,030 models by March 2025. But this isn't just about flooding the market with smart gadgets. "Samsung's product development is focused on advancing the connection between AI and devices so that appliances can understand users and act on their behalf," Moon told Samsung Newsroom.
The technical foundation rests on what Samsung calls its three-pillar approach: Screens, Bixby, and Vision. It's this combination that Moon believes separates Samsung's Bespoke AI from the competition. Take the screens - they're not just displays but control hubs that connect to Samsung's SmartThings ecosystem, letting users manage entire homes from a refrigerator door. The connectivity push is already showing results: 91% of Samsung's Bespoke Four-Door Refrigerators sold globally now come Wi-Fi enabled, according to September 2025 data.
But it's the voice and vision capabilities that really showcase Samsung's ambitions. Bixby has been enhanced with a large language model specifically tailored for appliances, enabling natural conversation with your washing machine or oven. The newly introduced Voice ID feature takes this further - in shared households, appliances recognize who's speaking and tailor responses accordingly. "When a user asks, 'What's on my schedule?' Bixby will pull up their calendar, not someone else's," Moon explained.
The "wakeless" voice control represents Samsung's most ambitious technical leap. Users can operate appliances without saying "Hi Bixby" first - just walk up to your refrigerator and say "Open the left door," and it responds. Combined with features like Auto Open Door, it creates what Moon describes as "a truly seamless experience."
