Fashion-tech startup VLGE just made shopping on Roblox a lot more accessible for brands. The platform announced 50 fashion brands are launching shoppable worlds for its World Fashion Week initiative, bypassing the typical $10,000-$100,000 cost and months-long development timeline that's kept many brands off the gaming platform. For an industry scrambling to connect with Gen Z, this could change how fashion brands think about digital storefronts.
VLGE founder Evelyn Mora spotted a problem early in her career - fashion designers cared about sustainability but couldn't stage environmentally friendly large-scale shows. Her solution launched in 2021, and now it's reshaping how brands think about digital commerce.
The gaming and world-building platform just announced its biggest activation yet: 50 fashion brands launching shoppable worlds for World Fashion Week, all powered by VLGE's no-code platform. The initiative bridges creators and Roblox, letting brands build interactive worlds without technical expertise or massive budgets.
"This is significant because Roblox has become fashion's most powerful youth frontier, yet until now, world-building there has been costly, technical, and complex," Mora told TechCrunch. "We make it instant, affordable, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation."
The numbers tell the story of why this matters. Typically, brands pay agencies anywhere from $10,000 to $100,000 to build a world on Roblox, then wait months for deployment. VLGE's platform eliminates both barriers - users can launch on Roblox instantly without knowing the platform's coding language or having any technical background.
VLGE has already proven its model works with major players. The company has collaborated with Lancome, Charlotte Tilbury, and Vogue Scandinavia, raising $5 million from notable investors including Lammont J. du Pont of the du Pont family, L'Oreal Group, and the British Fashion Capital. The platform made headlines for launching what it calls the world's first 3D and gamified fashion week.
The timing couldn't be better for fashion brands struggling to connect with younger consumers. Gen Z increasingly shops and socializes in gaming environments, making platforms like Roblox critical real estate for brand engagement. VLGE's approach lets brands create interactive experiences rather than traditional campaigns - users can play games, explore virtual showrooms, and purchase items within branded worlds.
