AI just crashed the Super Bowl party in a big way. Svedka made history with what it calls the first "primarily" AI-generated national Super Bowl spot, while Anthropic used its $7 million ad slot to take a direct shot at OpenAI's plans to introduce ads to ChatGPT. The 2026 Big Game marked a turning point where AI wasn't just featured in commercials - it created them, starred in them, and became the product itself. From Meta's AI-powered Oakley glasses to Amazon's darkly comedic Alexa+ debut, brands spent millions betting that AI is ready for prime time.
The Super Bowl just became AI's coming-out party. Svedka dropped what it's calling the first predominantly AI-generated national Super Bowl commercial, a 30-second spot featuring its robot mascot Fembot and newcomer Brobot dancing at a human party. The vodka brand partnered with Silverside AI - the same team behind those controversial AI-generated Coca-Cola commercials - and spent four months training the AI to reconstruct Fembot and mimic facial expressions and body movements, according to The Wall Street Journal.
It's a gutsy move for an event synonymous with star-studded, high-budget productions. Svedka's parent company Sazerac was quick to note that humans still handled key creative decisions like developing the storyline, but the heavy AI reliance is already fueling heated debates about whether the technology will replace creative jobs. When you're spending upwards of $7 million for a 30-second spot, betting on AI-generated content instead of traditional production is either visionary or reckless - and the industry can't decide which.
