Amazon just dropped its answer to Spotify Wrapped, and it's going full festival mode. The streaming giant's "2025 Delivered" feature transforms your listening history into a personalized music festival experience, complete with virtual poster art and shareable listener credentials that put your streaming habits on display.
Amazon Music is making its play for year-end streaming supremacy with a festival-themed twist that could shake up the annual Wrapped wars. The company's "2025 Delivered" feature launched today, transforming user listening data into what Amazon's calling a "personalized music festival" complete with virtual wristbands and custom poster art.
The timing isn't coincidental. While Spotify typically dominates December headlines with its viral Wrapped campaign, Amazon is betting that festival aesthetics and gamified listener credentials will cut through the noise. The feature generates personalized virtual festival posters showcasing each user's "dream lineup" of most-streamed artists, alongside detailed breakdowns of listening habits that span music, podcasts, and audiobooks.
What sets Amazon's approach apart is the credential system. Users can earn shareable badges like "Trendsetter" for early adoption of trending albums or "Headliner" status for landing in the top percentage of an artist's listeners. It's a direct play for the social media virality that has made Spotify Wrapped a cultural phenomenon, according to industry analysts tracking the streaming wars.
The feature goes live across Amazon Music's iOS and Android apps in 12 countries, including major markets like the United States, United Kingdom, Germany, France, and Japan. Users need just "a few hours of listening history" to access their personalized recap, a lower barrier than some competitors require.
Beyond individual recaps, Amazon is rolling out broader "Best of 2025" playlists and genre-specific collections that highlight the year's biggest streaming moments across its platform. The company's integration of Alexa listening data adds another wrinkle, surfacing users' most voice-requested artists as part of the festival experience.
The launch comes as music streaming services increasingly compete on engagement features beyond just catalog size. Apple Music has its own year-end Replay feature, while newer players like YouTube Music have introduced similar recap experiences. But Amazon's festival branding and cross-platform integration with its broader ecosystem - including audiobooks through Audible integration - signals a more comprehensive approach to user data storytelling.
