Amazon's second Prime Day of 2025 has dropped some of the year's best laptop deals, with Apple's M4 MacBook Pro hitting $3,099 ($400 off) and gaming laptops from Razer and Asus seeing cuts up to $650. The two-day sale requires Prime membership for most discounts, though competing retailers are matching deals without subscriptions.
Amazon's October Prime Day just reshuffled the laptop market in a big way. The e-commerce giant's second major sale event of 2025 launched with some genuinely compelling discounts that are making even seasoned deal hunters take notice. But here's the twist - this isn't just an Amazon show anymore.
The standout deal landing on desks everywhere is Apple's MacBook Pro 16-inch with the M4 Max chip, now $3,099 after a $400 discount. According to Apple's latest earnings call, Mac revenue has been under pressure, making these aggressive price cuts feel more strategic than seasonal. The timing isn't accidental - Apple is clearly pushing to clear inventory before the holiday rush.
Microsoft is playing an interesting game with their Surface lineup. The Surface Laptop 13.8-inch with Snapdragon X Elite processors drops to $880, down from $1,200. This signals Microsoft's continued push into Arm-based computing, though early reviews suggest these machines still face app compatibility hurdles that Intel-based systems don't. "We're seeing solid adoption but the ecosystem needs more time," a Microsoft spokesperson told The Information last month.
The gaming laptop space tells a more dramatic story. Asus's ROG Strix Scar 16 with RTX 5080 graphics is down to $2,899 - a $400 cut that puts high-end gaming within reach of more buyers. Meanwhile, Razer's Blade 16 is $1,800 after a $600 discount, making the premium brand's thin-and-light gaming laptops competitive with bulkier alternatives.
What's fascinating is how retailers are responding. Best Buy has been matching most of these deals without requiring membership subscriptions, effectively using Amazon's promotion to drive their own traffic. Internal Best Buy documents leaked to Bloomberg showed the retailer budgeted extra margin compression specifically for Prime Day counter-programming.
