Amazon's Prime Big Deal Days just delivered the best deal we've ever seen on the Sonos Era 100 - dropping the premium smart speaker to $179, down from its usual $249. This marks the lowest price ever for what WIRED calls "perhaps the best smart speaker we've ever tested," making it a must-grab for anyone looking to upgrade their home audio setup.
Amazon's Prime Big Deal Days kicked off with a bang, and audiophiles are the big winners. The Sonos Era 100, which normally retails for $249, just dropped to $179 - the lowest price we've ever tracked for what many consider the gold standard of compact smart speakers.
The timing couldn't be better. Sonos has spent the past year rebuilding trust with customers after its app redesign caused widespread connectivity issues. The company brought in new CEO Tom Conrad, who admitted the failures publicly and prioritized fixing the software problems that were dropping speakers from networks.
Those efforts appear to be paying off. According to WIRED's testing, the Era 100 and its premium sibling, the Era 300, have been performing reliably for months now. "All three speakers have been working well in concert," notes reviewer Ryan Waniata, who's been running a multi-room setup that includes the Era 100, Era 300, and even an older Sonos/Ikea collaboration piece.
What makes this deal particularly compelling is the Era 100's feature set. Unlike cheaper smart speakers that compromise on either sound quality or connectivity options, the Era 100 delivers across the board. It supports both Bluetooth and Wi-Fi streaming, works with virtually every major music service, and includes room-tuning technology that automatically adjusts audio based on your space.
The sound quality is where the Era 100 really shines. Despite its compact form factor, it produces what WIRED describes as "smooth midrange frequencies, sparkling treble, and punchy bass that's much more robust than you'd expect for the size and price." That's backed by responsive microphones for voice commands and touch controls that feel premium rather than plasticky.
Amazon isn't the only retailer offering discounts, but they're providing the deepest cut. Best Buy has the speaker marked down to $209, while direct is holding at the full $249 price point. The $70 savings on Amazon makes this an easy call for bargain hunters.
