Bose just delivered the deal audio enthusiasts have been waiting for. The company's flagship QuietComfort Ultra headphones hit an all-time low of $284 during Amazon's Prime Big Deal Days, marking a substantial $145 discount on what many consider the gold standard for noise-canceling travel headphones. For context, these premium cans normally cost $429 and haven't seen discounts this deep since their launch.
Bose is making a serious play for your holiday shopping budget. The audio giant's QuietComfort Ultra headphones just hit their lowest price ever at $284, down from the usual $429 sticker shock that keeps many buyers on the fence. But there's a catch - you'll need to embrace the "deep plum" colorway to snag this deal during Amazon's Prime Big Deal Days event.
For those preferring subtler aesthetics, the black, lunar blue, and white smoke variants are still discounted to $329 across Amazon, Best Buy, and Target. That's the lowest we've tracked for these colors since April, suggesting retailers are aggressively clearing first-generation inventory.
The timing isn't coincidental. Bose recently launched a second-generation version with a $449 starting price, creating an unusual value proposition in the premium headphone market. The newer model adds lossless audio over USB-C, extended battery life, and enhanced transparency mode that filters sudden loud noises.
But here's where it gets interesting for deal hunters. The first-gen QuietComfort Ultra still delivers the core experience that made these headphones The Verge's top pick for noise-canceling comfort. Former reviewer Chris Welch specifically praised their lightweight design and soft ear cushions during extended wear - crucial for the frequent travelers these headphones target.
The technical specs remain impressive even by today's standards. Bose packed in aptX Adaptive Bluetooth codec support for enhanced Android audio quality, wear detection that automatically pauses playback, and their signature transparency mode for ambient awareness. The "immersive audio" spatial audio implementation might not match Apple's AirPods Max, but it's respectable for the price point.
That 24-hour battery life becomes critical context when you consider WH-1000XM5 offers 30 hours, while AirPods Max maxes out at 20 hours. The foldable design also gives an edge over non-collapsible competitor.