Amazon just unleashed its biggest beauty bargain event of the year, with Prime Day slashing prices up to 48 percent on WIRED-tested favorites. From red light therapy masks to viral snail mucin serums, the 48-hour sales window is packed with deals that typically never see discounts.
Amazon just dropped its most aggressive beauty pricing of 2025, with Prime Day cutting deep into products that rarely see discounts. The retail giant's 48-hour beauty blitz is targeting everything from viral TikTok skincare to professional-grade LED therapy devices, creating what industry watchers are calling the year's best opportunity to snag premium beauty essentials.
The standout deals focus heavily on WIRED-tested products that typically maintain steady pricing. The Cosrx Advanced Snail Mucin serum - a K-beauty sensation that uses actual snail secretions for skin repair - plunged from $25 to just $13, marking nearly a 50 percent discount on a product that's become a skincare staple according to WIRED's beauty testing.
"This is exactly what you might think it is: snail mucus, from real snails," notes WIRED's coverage of the viral ingredient that's been used for beauty purposes for thousands of years. The dramatic price drop represents one of the steepest discounts Amazon has offered on the cult-favorite serum.
Another major score: the Laneige Lip Sleeping Mask, which dominated TikTok beauty conversations throughout 2024, dropped from $24 to $17. WIRED reviewer Louryn Strampe calls it one of her "personal favorite beauty products" and notes that despite daily use, "the jar has still lasted her three years" - making the current pricing particularly compelling for bulk buyers.
But it's the tech-forward beauty devices seeing the most dramatic markdowns. The HigherDose Red Light Therapy Face Mask fell from $349 to $279, while the Solawave 4-in-1 Radiant Renewal Wand dropped from $169 to $110. These LED therapy devices have gained credibility as at-home alternatives to professional treatments, with WIRED's testing validating their effectiveness for skin rejuvenation.
The deals extend beyond trendy skincare into practical beauty essentials that rarely budge on price. Native Deodorant, WIRED's top pick for natural deodorants, dropped 25 percent - significant for a brand that typically maintains consistent pricing across retailers. "My husband just bought some last week for $15 at the grocery store," one WIRED reviewer noted, highlighting how unusual these discounts are.
