Amazon just launched something that feels straight out of sci-fi - tell Alexa Plus "find the card scene in Love Actually" and it'll jump right there. The new Fire TV feature uses advanced AI models including Amazon Nova and Anthropic Claude to understand natural language descriptions and locate specific moments in thousands of Prime Video movies, eliminating the frustrating hunt-and-peck through scenes.
Amazon just solved one of streaming's most annoying problems. The company launched a new AI feature for Fire TV that lets you jump straight to specific movie scenes just by describing them to Alexa Plus - no more endless scrubbing through timelines.
The feature builds on Amazon's existing X-Ray technology but takes it several leaps forward. Instead of just identifying actors and trivia, Alexa Plus now understands conversational requests like "find where Joshua asks 'shall we play a game?' in WarGames" or "the card scene in Love Actually." It's the kind of natural interaction that makes you wonder why this didn't exist sooner.
"Our number one mission at Fire TV is getting you to what you want to watch - fast," Amazon stated in its announcement. "Just describe a movie scene like you would to a friend, and Alexa Plus will jump directly to that specific moment - no more searching required."
The technology behind this seemingly simple request is surprisingly sophisticated. Amazon deployed multiple AI models including its own Amazon Nova alongside Anthropic's Claude to parse scene descriptions, character names, famous quotes, and contextual details. The system can even identify movies without users mentioning the title explicitly - a technical feat that requires deep understanding of cinematic content.
This launch comes four months after Amazon first teased the feature at its September hardware event, suggesting the company spent significant time fine-tuning the AI models. The delay likely involved indexing thousands of movie scenes and training the system to understand the nuanced ways people describe memorable moments.
For Amazon, this represents more than just a cool party trick. It's a strategic move to keep viewers locked into the Prime Video ecosystem instead of hunting for clips on YouTube or other platforms. When someone wants to rewatch "that scene" from a favorite movie, they'll now have less reason to leave Amazon's walled garden.
The competitive implications are significant. While Netflix has experimented with AI-powered recommendations and has enhanced Siri's media controls, no major streaming platform offers this level of granular scene discovery. has similar natural language capabilities through Assistant, but hasn't integrated them deeply into YouTube TV's interface.
