Amazon Web Services launches its flagship re:Invent 2025 conference in Las Vegas this week, streaming five major keynotes that signal the cloud giant's continued AI push. With CEO Matt Garman opening tomorrow and dedicated sessions on agentic AI, the event promises to define enterprise cloud strategy heading into 2026.
Amazon Web Services is betting big on AI again. The cloud computing giant's annual re:Invent conference kicks off tomorrow in Las Vegas, and if the speaker lineup is any indication, artificial intelligence will dominate the conversation just like it did in 2024.
The three-day event features five major keynotes, starting with CEO Matt Garman at 8 AM PT on December 2nd. But it's the dedicated AI sessions that really tell the story - VP of Agentic AI Swami Sivasubramanian gets his own slot on December 3rd, while infrastructure chief Peter DeSantis and Amazon CTO Werner Vogels round out the week.
Last year's re:Invent was largely focused on AWS's AI efforts, including new foundation models and services tackling AI hallucinations. The company also rolled out new security measures to address growing concerns about AI-powered cyber threats.
This year's agenda suggests AWS isn't slowing down. The dedicated agentic AI keynote represents a significant evolution from last year's foundation model announcements. Agentic AI - systems that can take autonomous actions rather than just respond to prompts - has become the next battleground for cloud providers competing with Microsoft Azure and Google Cloud.
The timing isn't coincidental. Enterprise customers are moving beyond experimenting with AI to actually deploying it in production workflows. AWS needs to prove it can handle that transition while competitors like Microsoft lean heavily on their OpenAI partnership and Google pushes its Gemini models.
What's particularly interesting is how AWS is democratizing access to the event. All five keynotes stream free on YouTube, and the company partnered with Epic Games to broadcast sessions directly in Fortnite. It's an unusual move that signals how seriously AWS takes reaching developers where they already spend time.
