Figma just planted its flag in India's massive developer ecosystem. The design platform opened a new Bengaluru office targeting India's 22 million developers - a bold push beyond its designer base that could reshape how products get built. With 40% of India's top companies already using Figma and AI features driving 800,000 prototypes, the timing couldn't be better.
Figma is making its biggest bet yet on transforming from a design darling into a developer powerhouse, and it's happening in India. The San Francisco-based company just opened its eighth international office in Bengaluru, targeting a developer community that's 22 million strong and growing fast.
The move comes as Figma faces a classic expansion challenge - convincing India's massive developer workforce that it's more than just a pretty design tool. "India has such a large population of developers who might not currently think of Figma as their tool, and that's the thing that we want to do," Figma VP of Engineering Abhishek Mathur told TechCrunch.
The numbers tell a compelling story. India has become Figma's second-largest user base after the US, with the platform reaching 85% of the country's 28 official states. More than 40% of companies listed on the Bombay Stock Exchange are already Figma customers, including heavy hitters like Swiggy, Zomato, and IT giants Infosys and TCS.
But here's where it gets interesting - India is leading the charge on Figma's newest AI-powered features. The country has generated over 800,000 prototypes using Figma Make since its May launch, making it the largest market for the natural-language-to-web-app feature that puts Figma in direct competition with coding platforms like Replit and Lovable.
"The first spectrum of imagination to production is what we're seeing in terms of differences between India and the rest of the globe," Mathur explained. That's startup-speak for Indian developers are actually using Figma to build complete products, not just mock them up.
The timing reflects a broader shift in how software gets built. When Dylan Field and Evan Wallace founded Figma in 2012, their browser-based approach was initially met with skepticism from designers wedded to desktop tools. Now that same collaborative approach is winning over developers who want to eliminate the handoff friction between design and code.
Figma's dev mode, launched in 2023, has seen particularly strong adoption in India. The feature helps developers translate designs into code faster, and Indian user feedback has already influenced product development - the company added improved code-export options producing higher-quality output based on requests from its Indian community.
