Ikea is doubling down on budget audio with the Grejsimojs, a purple mouse-shaped Bluetooth speaker now rolling out across Europe for roughly $16 to $18. Following its Kallsup speaker debut at CES 2026, the Swedish furniture giant is carving out a niche in kid-friendly consumer tech with a device that prioritizes charm over audiophile specs. The speaker is available now in the UK and Germany, with a US launch still pending.
Ikea isn't letting its CES momentum fade. Just weeks after unveiling its $10 Kallsup Bluetooth speakers in Las Vegas, the Scandinavian retailer is already pushing out another wireless audio device - this time with a distinctly whimsical twist.
The Grejsimojs Portable Bluetooth speaker landed quietly on Ikea's UK and German sites this week, priced at £12.00 and €14.99 respectively. That translates to roughly $16 to $18 - a price point that undercuts most name-brand portable speakers while leaning hard into novelty design. The device looks like a plump purple mouse, complete with a flexible silicone tail that doubles as a carry handle.
It's a calculated play for the family market. While Amazon and Google duke it out over smart speaker dominance with Alexa and Assistant integration, Ikea is betting there's room for something simpler - gadgets that look more like toys than tech. According to The Verge's hands-on report, the Grejsimojs won't "wow audiophiles," but that's missing the point entirely.
