Instagram just rolled out a Watch History feature that lets users revisit previously watched Reels, catching up to a capability TikTok has offered for years. The Meta-owned platform announced the highly requested feature on Friday, addressing one of the most common user frustrations: losing track of interesting videos before saving them.
Instagram head Adam Mosseri made the announcement personal. "Have you ever tried to get back to a reel that you'd seen on Instagram and you just can't find it?" he asked users in a Friday post. The answer for millions has been a frustrated yes - until now.
The new Watch History feature, buried under Profile > Settings > Your Activity, finally addresses what Instagram calls one of its most requested user features. It's a clear sign that Meta continues playing catch-up to TikTok, which has offered similar viewing history since 2022.
Before this update, Instagram users developed elaborate workarounds to recover lost videos. The most common involved downloading their entire data archive from the app and manually sifting through files to find watch history - a process that could take hours for heavy users. "The feature makes the process of finding lost videos a lot simpler and gets rid of the need for these sorts of workarounds," according to TechCrunch's coverage.
Instagram's implementation actually one-ups TikTok in several ways. While both platforms let you sort by date ranges and remove videos from history, Instagram adds chronological sorting (forward or reverse) and filtering by creator - options TikTok doesn't offer. It's a rare instance where Meta's clone improves on the original.
The timing reflects Instagram's broader competitive pressure. Since launching Reels as a direct TikTok competitor in 2020, Meta has systematically adopted features that made TikTok popular. Recent additions include multi-part Reel series and Picture-in-Picture viewing - both borrowed directly from TikTok's playbook.
The move comes as short-form video increasingly dominates social media consumption. Reels now generate over 140 billion plays daily across Meta's platforms, according to the company's latest earnings. But TikTok's continued growth - particularly among younger users - keeps pressure on Instagram to match feature-for-feature.
