Jennifer Garner's organic kids' snack company Once Upon a Farm is back on track for its public debut after pausing plans during last year's government shutdown. The company filed an updated S-1 with the SEC on Tuesday, setting a price range of $17-$19 per share and targeting a February 6 listing. With Goldman Sachs and J.P. Morgan leading the deal, the move signals renewed momentum in a sluggish IPO market that's seen few consumer brands attempt public offerings since 2023.
Once Upon a Farm is making another run at going public, and this time the organic baby food maker thinks the market's ready. The company filed an amended S-1 with the SEC on Tuesday, setting a price range of $17 to $19 per share for what could be one of the first consumer brand IPOs of 2026. If everything goes according to plan, the company will start trading February 6, according to IPO Scoop.
The timing's notable. Once Upon a Farm had originally planned to go public last year but hit pause when the government shutdown threw a wrench into the regulatory machinery. Now the California-based company is betting that the IPO window's cracking open again - and it's bringing some serious firepower to make it happen. Goldman Sachs and J.P. Morgan are leading the offering, which aims to raise at least $208.9 million and value the company at $764.4 million, Reuters reported.
That valuation puts Once Upon a Farm in an interesting position. The company's carved out a niche in the premium organic baby food space since its 2015 launch, competing with established players while riding the wave of millennial and Gen Z parents willing to pay up for clean-label products. Co-founded by serial entrepreneurs Cassandra Curtis and Ari Raz, the company got a major boost when actress joined as a co-founder and became the face of the brand.
