Samsung just dropped nearly 4,000 custom Galaxy Z Flip7 devices into the hands of athletes heading to Milano Cortina 2026. The special Olympic Edition - adorned in Italian azure blue with gold accents - packs Galaxy AI features designed to help Olympians and Paralympians capture podium moments and navigate the Olympic Village. Distribution starts January 30th across six cities, marking Samsung's latest move in a partnership stretching back to Nagano 1998.
Samsung is turning every athlete at the upcoming Winter Olympics into a mobile content creator. The company unveiled the Galaxy Z Flip7 Olympic Edition today, a custom device headed to almost 3,800 Olympians and Paralympians competing at Milano Cortina 2026. But this isn't just a commemorative giveaway - it's a Galaxy AI showcase wrapped in Italian azure.
The timing's strategic. Samsung has been a Worldwide Olympic Partner since Nagano 1998, and with the Milano Cortina games kicking off next month, the company's betting that athlete-generated content will drive more engagement than traditional broadcast coverage ever could.
"Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation," Stephanie Choi, EVP and Head of Mobile Marketing at Samsung Electronics, told Samsung Newsroom. The pitch: give athletes the tools to tell their own stories, and fans get closer to the action.
The Galaxy Z Flip7 Olympic Edition comes loaded with features tailored for the Games environment. On-device Interpreter handles real-time translation across 23 languages without needing network connectivity - crucial in mountainous competition venues where cell service gets sketchy. Photo Assist brings generative AI editing to captured moments, letting athletes move, erase, or enlarge objects in their shots. Now Brief delivers personalized daily updates including calendar events, fitness summaries, and health data pulled from various apps.
