Samsung Electronics is rolling out its glasses-free 3D digital signage worldwide, starting with an 85-inch Spatial Signage display that went live today at Integrated Systems Europe 2026 in Barcelona. The launch marks a significant push into immersive commercial displays, combining patented 3D Plate technology with a new AI-powered content creation app called AI Studio within Samsung VXT. The move positions Samsung to capture high-value retail, luxury, and enterprise environments where visual impact drives customer engagement.
Samsung Electronics just made glasses-free 3D displays a reality for commercial environments. The company's Spatial Signage launched globally today at ISE 2026 in Barcelona, bringing what Samsung calls its "industry-leading" 3D digital signage to retail stores, luxury boutiques, museums, and corporate lobbies worldwide.
The 85-inch display uses Samsung's patented 3D Plate technology to create spatial depth behind the LCD panel without requiring viewers to wear 3D glasses. Content maintains 2D sharpness while adding what Samsung describes as "natural-looking 3D depth." The 4K UHD resolution (2,160 x 3,840) comes in a 9:16 portrait format, letting brands show 360-degree rotating product views.
"For commercial environments, bringing displays and content solutions together is becoming increasingly important," SW Yong, President and Head of the Visual Display Business at Samsung Electronics, told attendees at the Barcelona trade show. The company's betting that the glasses-free approach will lower the barrier to adoption compared to traditional 3D showcase displays that require bulky enclosures.
But the hardware is only half the story. Samsung showcased AI Studio at ISE 2026, a new AI-powered content app baked into its Samsung VXT cloud platform. The tool converts static images into signage-ready video without external editing software. It automatically optimizes shadow details, adjusts margins, and applies background treatments specifically for Spatial Signage displays.
Samsung VXT itself is a cloud-based digital signage platform combining content creation, management, and remote device control in a single system accessible via desktop and mobile. AI Studio will roll out globally in the first half of 2026, though Samsung notes it may come with additional usage-based costs. For businesses already managing fleets of Samsung displays, the AI content generation could significantly cut production time and costs.
