Samsung just swept the commercial display industry's biggest trade show. At ISE 2026 in Barcelona, the company walked away with a record haul of awards across retail, hospitality, and corporate categories - led by six wins for its newly launched 85-inch Spatial Signage. Over four days, 92,170 visitors packed Samsung's 1,728-square-meter booth to see glasses-free 3D displays, AI-powered content tools, and supersized LED walls that signal where the $150 billion commercial display market is heading next.
Samsung just redrew the map for commercial displays. At ISE 2026 in Barcelona, the company didn't just show up - it dominated, racking up a record number of industry awards while unveiling a portfolio that spans everything from glasses-free 3D signage to hotel TVs that double as digital art.
The star of the show? Samsung's 85-inch Spatial Signage, which swept six major categories including Best of Show awards from Future across AV Technology, Digital Signage, and Installation. The display uses patented 3D Plate Technology to render products in full 360-degree rotation without requiring glasses - turning retail windows and showroom floors into immersive product theaters.
It's the kind of visual punch that stopped traffic at Samsung's booth, where the company welcomed over 92,000 visitors across 1,728 square meters of exhibition space. And the awards kept coming: Commercial Integrator's Top New Technologies honor for Digital Signage Hardware, Inavation's Technology Award for Digital Signage, and a Digital Signage Award for Innovation in Display Technology from Sixteen:Nine.
But Samsung wasn't just flexing on 3D. The company used ISE 2026 to showcase how its display ecosystem now touches every corner of commercial environments - and it's getting smarter in the process.
Take Samsung VXT's new AI Studio app, which earned its own Best of Show award from Future. The platform lets retail teams turn static product images into video content optimized for signage with a few clicks. Choose the 'Spatial Signage Optimization' option, and the AI automatically refines shadows, adjusts margins, and adds background treatments to make visuals pop on those glasses-free 3D screens.
