Samsung is betting big on the Fallout universe, announcing a comprehensive partnership with Amazon, Bethesda, and Microsoft's Xbox to celebrate Fallout Season Two's arrival. The collaboration spans Samsung TV Plus, where Season One streams free through December 25, plus cross-platform gaming integration through Samsung Gaming Hub. It's an ambitious play to position Samsung TVs as the definitive Fallout experience hub.
Samsung just made its biggest entertainment partnership play of the year, teaming with Amazon, Bethesda, and Microsoft's Xbox to turn Samsung TVs into the ultimate Fallout destination. The timing couldn't be better - Fallout Season Two drops December 17 on Prime Video, and Samsung wants to own every touchpoint of that viewing experience.
The partnership kicks off with Fallout Season One streaming completely free on Samsung TV Plus from December 3 through December 25. That's no small gesture - the critically acclaimed series typically requires a Prime Video subscription, but Samsung's securing it for their free ad-supported platform across seven countries including the US, UK, Australia, and Germany. "Prime Video's established partnership with Samsung enables us to enhance the viewing experience for our shared customers," Emily Aldis, Prime Video's Global Head of Distribution, told Samsung's newsroom.
But Samsung isn't stopping at streaming - they're going full ecosystem. The real play here is Samsung Gaming Hub, where Fallout 76: Burning Springs launches as the game's largest expansion yet. Players can now interact with The Ghoul, voiced by Walton Goggins himself, creating what Todd Howard calls a connected universe between screen and controller. "Now with 'The Ghoul' coming to Fallout 76, it shows how connected all these stories are," the Bethesda Game Director explained.
This marks a significant evolution in Samsung's content strategy. Rather than just chasing the latest streaming deals, they're building what Kevin Beatty, Samsung's Head of Product for Gaming and Interactive Experiences, calls "connecting experiences across all entertainment mediums." The company's betting that viewers want seamless transitions between watching Season Two on their Neo QLED display and jumping into the wasteland via Xbox Game Pass - all without switching devices.
The technical foundation makes this possible. Samsung's 2025 TV lineup includes Vision AI-powered displays across their Neo QLED 8K, Neo QLED 4K, and OLED ranges. These aren't just pretty screens - they're gaming-capable displays that can handle Xbox Game Pass streaming while delivering what Samsung promises is cinema-quality picture for Prime Video content. The Frame and Frame Pro models extend this capability to Samsung's lifestyle TV category.
