Samsung is making its biggest push yet into AI-powered home automation, tripling its Bespoke AI appliance lineup from 300 to over 1,000 models by 2025. The Korean tech giant's ultimate goal? Eliminating household chores entirely through appliances that think and act autonomously, according to EVP Jeong Seung Moon in an exclusive interview with Samsung Newsroom.
Samsung just dropped a bombshell about the future of smart homes. The company is tripling its AI appliance lineup in what amounts to the most aggressive push into autonomous household management we've seen from any major manufacturer. In an exclusive interview with Samsung Newsroom, Executive Vice President Jeong Seung Moon revealed that the Bespoke AI portfolio will grow from roughly 300 models in 2024 to over 1,030 models by March 2025.
"Samsung's product development is focused on advancing the connection between AI and devices so that appliances can understand users and act on their behalf - ultimately achieving zero housework," Moon told Samsung Newsroom. That's not marketing speak - it's a fundamental shift in how Samsung views the role of home appliances.
The numbers back up Samsung's ambition. The company now ships 91% of its Bespoke Four-Door Refrigerators with Wi-Fi connectivity, creating a massive installed base for AI-powered features. This connectivity expansion enables what Samsung calls its three foundational technologies: Screens for intuitive control, Bixby for voice commands, and Vision for object recognition.
Bixby is getting a major upgrade that puts it ahead of competitors like Amazon Alexa and Google Assistant in appliance control. The voice assistant now runs on a large language model specifically tailored for home appliances, enabling natural conversation instead of rigid voice commands. Even more impressive is the new Voice ID feature that recognizes different family members and personalizes responses accordingly.
"When a user asks, 'What's on my schedule?' Bixby will pull up their calendar, not someone else's," Moon explained. The system works with photos, playlists, and other personal data, creating truly individualized experiences within shared households.
Samsung's also rolling out what it calls "wakeless voice control" - an industry-first innovation that lets users skip the "Hi Bixby" wake phrase. Users can simply say "Open the left fridge door" and the appliance responds immediately. Combined with features like Auto Open Door, it creates an almost telepathic user experience.
