Apple's AirPods are seeing their steepest discounts of the year this Black Friday, with the basic AirPods 4 dropping to just $69 (47% off) at major retailers. Even the brand-new AirPods Pro 3 with heart rate sensors are $30 off, making this the best time to upgrade your audio setup before the holidays.
Black Friday just became the best time to join Apple's audio ecosystem. The company's entire AirPods lineup is seeing unprecedented discounts across major retailers, with savings reaching as high as 47% on the most popular models. The timing couldn't be better for holiday shoppers who've been waiting for the right moment to upgrade their wireless audio game. The standout deal centers on the AirPods 4, Apple's latest entry-level wireless earbuds that normally retail for $129. Both Amazon and Walmart are now selling them for just $69 - a discount that puts premium wireless audio within reach of virtually any budget. These aren't yesterday's earbuds either. The AirPods 4 pack improved sound quality over their predecessors, spatial audio with head tracking, and that seamless iOS integration that makes pairing as simple as opening the case. But the deals don't stop at the budget tier. Apple's newest flagship, the AirPods Pro 3, are also seeing their first significant discount since launching earlier this year. Originally priced at $249, they're now available for $220 at both Amazon and Best Buy. The third-generation Pro model represents a major leap forward with built-in heart rate sensors and live translation capabilities - features that hint at Apple's broader health and AI ambitions rolling into a pair of earbuds. The heart rate monitoring works during workouts, potentially replacing dedicated fitness trackers for many users, while the translation feature can convert conversations in real-time, making them invaluable for international travel. For those seeking maximum noise cancellation, the AirPods 4 with Active Noise Cancellation have dropped from $179.99 to $99.99 at Amazon - a 44% discount that makes premium noise-blocking technology surprisingly affordable. These models bridge the gap between the basic AirPods 4 and the Pro line, offering much of the noise cancellation performance without the Pro's premium price tag. At the premium end, the revised AirPods Max are seeing their biggest discount since the USB-C refresh. Originally $549, they're now $399 at Amazon, Walmart, and Best Buy. While still expensive, this $150 savings makes over-ear headphones more competitive with other premium options like Sony's WH-1000XM5 or Bose's QuietComfort Ultra. The competition heating up in the premium headphone space has clearly pushed retailers to offer deeper discounts on Apple's flagship audio product. Perhaps most surprisingly, even the previous-generation AirPods Pro 2 with USB-C are seeing dramatic price cuts. is selling them for just $139, down from $249.99 - a 44% discount that makes these still-excellent earbuds an incredible value. They retain most of the audio quality and noise cancellation that made them bestsellers, just without the newer heart rate sensors. The deals extend even to wired EarPods, now available for $16.99 at and , down from $19.99. While that might seem like a small saving, it reflects how even Apple's most basic audio accessories are seeing discounts during this Black Friday push. These USB-C wired earbuds have found new relevance as backup options and for users who prefer the reliability of a wired connection. The timing of these discounts suggests retailers are competing aggressively for holiday shoppers' audio budgets. With wireless earbuds becoming essential accessories rather than luxury items, the market has expanded dramatically. pricing strategy has historically kept AirPods at premium price points, making these Black Friday discounts particularly notable for budget-conscious consumers. Industry analysts point to increased competition from brands like Sony, Sennheiser, and Google as driving factors behind these deeper discounts. market share in wireless audio remains strong, but maintaining that position requires more aggressive pricing during key shopping periods. The company's willingness to discount even its newest Pro 3 model signals how seriously it's taking the competitive threat.
