Amazon is positioning its Fire TV ecosystem for a major comeback. The company's Fire TV Stick 4K Plus just hit an all-time low of $18.39 at Woot (with code DEVICES20) through January 23rd, a $32 drop from its $50 list price. The timing is strategic - Amazon announced at CES 2026 that it's rolling out a complete Fire TV OS redesign in February, borrowing heavily from Google's TV platform with better organization, Alexa Plus integration, and improved performance to address the platform's longstanding speed issues.
Amazon is making a serious play to revitalize its streaming hardware ecosystem, and the timing of this Fire TV Stick 4K Plus sale speaks volumes. The device just hit $18.39 at Woot through January 23rd when you apply code DEVICES20 at checkout - a $32 discount that undercuts even Amazon's own $34.99 price. It's the lowest price we've seen for the streaming stick, and it arrives just weeks before Amazon rolls out what could be the most significant Fire TV OS update in years.
According to announcements made at CES 2026, the Fire TV platform is getting a complete interface overhaul in February. The new OS takes clear inspiration from Google's TV platform, introducing improved content organization, deeper Alexa Plus integration, and most critically, performance enhancements to address the sluggishness that's plagued Fire TV devices. For years, slow navigation has been one of the biggest complaints about Amazon's streaming ecosystem - this update could finally fix that.
The Fire TV Stick 4K Plus (previously marketed as just the "Fire TV Stick 4K" before Amazon's naming shuffle) sits in the middle of Amazon's 4K streaming lineup. It packs double the RAM of the budget "Select" model, which translates to smoother app switching and faster load times. The device supports the full suite of premium video and audio formats - HDR10 Plus, Dolby Vision, DTS, and Dolby Atmos - making it compatible with high-end home theater setups without requiring the step up to Amazon's Fire TV Cube.
