Amazon just dropped a game-changing AI chatbot that lets sellers create professional video ads with nothing more than a text prompt. The tool can generate everything from scripts to voiceovers, potentially flooding Amazon's ecosystem with AI-generated advertising content across Prime Video, Kindle, and Twitch.
Amazon is about to flood its platform with AI-generated ads. The e-commerce giant just launched a new chatbot tool that lets sellers create professional advertising campaigns by simply describing what they want in plain English. Type "create a video ad for my coffee maker," and the AI will generate everything from taglines and imagery to complete video scripts with music and voiceovers.
The timing couldn't be more strategic. As advertising costs continue climbing across digital platforms, Amazon's betting that democratizing ad creation will bring more sellers into its advertising ecosystem. Early demonstrations show the tool pulling from sellers' existing brand guidelines and product pages to create surprisingly sophisticated campaigns in minutes rather than days.
"This tool reduces the time and cost of designing creative ads, encouraging advertisers to explore and experiment rapidly," Amazon states in its announcement. But there's a bigger play here - these AI-generated ads won't just live on Amazon.com. They'll spread across the company's entire media empire, appearing on Prime Video, Kindle devices, and even Twitch streams.
The move puts Amazon in direct competition with TikTok's Symphony Creative Studio, which launched similar AI video ad generation capabilities globally in November 2024. But Amazon's approach goes deeper, integrating multiple AI models including its own Nova foundation models alongside Anthropic's Claude.
This isn't Amazon's first foray into AI-powered advertising. The company already offers tools that let sellers generate AI videos showcasing products, but the new chatbot interface makes the process conversational and accessible to sellers without technical expertise.
The broader implications are massive. Amazon processes over 2.5 billion visits monthly, and if even a fraction of its millions of sellers adopt this tool, the volume of AI-generated advertising content could dwarf human-created campaigns within months. For competitors like Google and Meta, this represents a new front in the AI advertising wars.
