Garmin just launched the eTrex Touch, a rugged GPS navigator that can run for almost a month between charges. The $450 device packs a 130-hour battery that extends to 650 hours in expedition mode, positioning it as a serious alternative to smartphone navigation for outdoor enthusiasts who venture beyond cellular coverage.
Garmin is betting that outdoor adventurers still want dedicated GPS devices, and the company's new eTrex Touch makes a compelling case. The $449.99 navigator launched today with battery life that puts smartphones to shame - up to 650 hours in expedition mode, which translates to almost a full month of continuous use.
The device centers around a 3-inch touchscreen that lets users swipe and zoom through detailed maps, a significant upgrade from the button-heavy interfaces that have dominated handheld GPS units. It comes preloaded with TopoActive maps covering roads and trails, giving users immediate access to navigation without requiring cellular service or data plans.
But Garmin isn't stopping at basic mapping. The company offers an Outdoor Maps Plus subscription for $4.99 monthly that unlocks premium features including highly detailed elevation contours, satellite imagery, land boundaries, and wildlife area designations. It's a smart play that generates recurring revenue while providing serious hikers and hunters with professional-grade mapping data.
The battery performance is where the eTrex Touch really shines. In normal operation, users can expect 130 hours of use - already impressive compared to smartphones that struggle to last a day with GPS active. Switch to expedition mode, and that number jumps to 650 hours. That's the kind of endurance that matters when you're deep in backcountry terrain where finding a power outlet isn't an option.
This launch comes as outdoor recreation continues its post-pandemic boom, with REI reporting record membership growth and national park visitation hitting new highs. While most casual hikers rely on smartphone apps like AllTrails, serious outdoor enthusiasts know that phones can fail when you need navigation most - whether from cold weather, drops, or simply running out of battery.
Garmin has been the dominant player in dedicated GPS devices for years, but the market has been shrinking as smartphones improved. The eTrex Touch represents the company's strategy to focus on the most demanding users who still need specialized hardware. The rugged construction and month-long battery life address the core weaknesses of phone-based navigation.
Competitors like Magellan and SatMap have struggled to match combination of mapping quality and device reliability. The subscription mapping service also creates a moat - once users invest in ecosystem and download custom waypoints, switching becomes more difficult.
