Amazon just dropped its biggest fitness tracker deals of the year, with the Fitbit Charge 6 hitting a record $110 and Apple Watch Series 10 slashing $120 off retail. For shoppers eyeing holiday fitness goals, these Prime Day discounts signal the best time to upgrade their wearable tech arsenal before prices climb again.
Prime Day just became the fitness tracker battleground nobody saw coming. Amazon's October Big Deal Days event is delivering the kind of discounts that make even seasoned deal hunters do a double-take - and it's happening at the perfect time for holiday fitness resolutions.
The star of the show is undoubtedly the Fitbit Charge 6, now sitting at $110 after a $50 price cut. Despite Wired's Adrienne So noting it's "getting a little long in the tooth," the device remains the gold standard for reliable fitness tracking. Since Google acquired Fitbit, integrations with Google Maps, Google Wallet, and YouTube Music have made it more compelling than ever.
But here's where it gets interesting - Apple is playing aggressive defense. The Apple Watch Series 10 just saw its biggest discount yet, dropping $120 to $310, despite the Series 11 already hitting shelves. "Sure the Series 11 is here, but the Apple Watch Series 10 is still a great watch, especially at this price," according to Wired's coverage.
The wellness industry is absolutely booming right now. Americans are installing walking pads under desks and downing protein powders at record rates, creating a perfect storm for wearable tech adoption. Even basic fitness tracking - those gentle nudges to stand up or get more sleep - has become essential for millions working from home.
Google's Pixel Watch 3 is also seeing significant cuts, down to $250 on Amazon after a $50 reduction. The timing couldn't be better, with many consumers holding off for the rumored repairable Pixel Watch 4. Julian Chokkattu and Adrienne So both call it "the best-looking smartwatch," giving Google serious design credibility against Apple's dominance.
The budget segment tells an even more compelling story. Amazfit's Active 2 continues to shock reviewers with its value proposition - premium features under $100. "I could not believe the value proposition," So wrote in her review. "A tracker that looks this good, tracks this many features, and is under $100! No way." The Amazon deal brings it down to just $81.
