Samsung just made a major play for desktop browser market share. The company launched Samsung Internet for PC in beta today, bringing Galaxy AI-powered browsing features and seamless cross-device sync to Windows users. This marks Samsung's first serious attempt to challenge Chrome and Edge on desktop, leveraging its mobile browser success to create an integrated ecosystem experience.
Samsung is taking on Google Chrome and Microsoft Edge with a fresh approach to desktop browsing. The company's Samsung Internet browser, which has quietly built a following on mobile devices, is now expanding to PC with a beta program that launches today in the US and Korea.
The timing isn't accidental. As browser wars heat up again with AI integration becoming the new battleground, Samsung is positioning itself as the ecosystem player. "This beta program unlocks a more connected experience across mobile and PC, while setting the stage for more intelligent browsing experiences to come," Won-Joon Choi, Chief Operating Officer of Samsung's Mobile eXperience Business, told Samsung Newsroom.
What makes Samsung Internet for PC different isn't just another browser - it's the integration. Users can sync bookmarks, browsing history, and passwords through Samsung Pass across their Galaxy devices. But the real hook is the cross-device browsing feature that prompts users to resume their mobile browsing session when they switch to PC, creating that seamless handoff Apple users know well.
The Galaxy AI integration sets Samsung apart from traditional browsers. Browsing Assist offers instant webpage summarization and translation, letting users quickly digest content without switching between apps or services. It's the kind of ambient intelligence Samsung has been promising across its ecosystem, where AI works in the background rather than demanding constant interaction.
Samsung's mobile browser already has decent market share on Android devices, particularly in regions where Samsung phones dominate. The company is betting that users who trust Samsung Internet on mobile will embrace the PC version for its privacy features and ecosystem benefits. Smart anti-tracking blocks third-party trackers by default, while a Privacy Dashboard gives users real-time visibility into their data protection.
The browser landscape has been largely stagnant since Chrome's dominance was established over a decade ago. Microsoft has tried to compete with Edge, while Mozilla maintains Firefox's niche appeal. But Samsung brings something different - a hardware ecosystem that spans phones, tablets, laptops, and smart home devices. If Samsung can nail the cross-device experience, it could carve out meaningful market share.
