Samsung just made its biggest browser play yet, launching Samsung Internet for PC in beta today. The Korean tech giant is betting that AI-powered browsing with seamless device sync can challenge Chrome's desktop dominance. Starting in the US and Korea, the beta marks Samsung's first serious attempt to create an integrated browsing ecosystem across mobile and desktop.
Samsung is taking on Google Chrome where it hurts most. The company just launched Samsung Internet for PC in beta, bringing its popular mobile browser to desktop with a twist that could reshape the browser wars: deep Galaxy AI integration and seamless cross-device sync.
The timing couldn't be more strategic. While Google faces antitrust pressure over Chrome's dominance, Samsung is quietly building an alternative that leverages its massive mobile user base. According to Samsung's announcement, the PC browser represents the "first step toward Samsung Internet becoming a gateway to truly ambient AI."
"We're excited to invite users to shape the future of browsing with us," Won-Joon Choi, Chief Operating Officer of Samsung's Mobile eXperience Business, told Samsung Newsroom. "This beta program unlocks a more connected experience across mobile and PC, while setting the stage for more intelligent browsing experiences to come."
The differentiation isn't just about features - it's about ecosystem lock-in. Samsung Internet for PC sync bookmarks, browsing history, and login credentials through Samsung Pass, creating a unified experience for Galaxy device users. But the real game-changer is the "continue browsing" prompts that appear when switching between mobile and PC, something Chrome does but Samsung promises to do better through its tighter hardware integration.
Galaxy AI powers the browser's intelligence layer, introducing Browsing Assist for instant webpage summarization and translation. Unlike Chrome's AI features that require cloud processing, Samsung's approach emphasizes on-device processing to protect user privacy. The company's Privacy Dashboard gives users real-time visibility into blocked trackers and data protection measures.
"Samsung Internet's capabilities will redefine how users interact with the web, evolving from a PC browser that waits for input to an integrated AI platform that understands users while protecting personal data," Choi explained in the official statement.
